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Showing posts from November, 2024

Cybersecurity for Small Businesses

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  Hi everyone, and welcome back to blog number 8!!👋😆 Today yet again, I'll be briefly discussing another important business topic.... cybersecurity for small businesses. This topic is very important to me at the moment as SETU (the college I'm attending) has recently become the victim of a cybersecurity breach. I had no idea just how much a business could be affected long term but I am now seeing first hand every day just how important cybersecurity is.  For a small business, if a hacker is successful in gaining access to your network, they can inflict all sorts of damage in terms of: Customer credit card information Company's bank details Manufacturing processes Business growth plans This can all lead to huge financial losses and costs as the company tries to rid the network of threats and make up for the loss of business. One way that companies can try to prevent such a breach is by training its employees. Many security breaches are simply down to human error, so by inv...

SEO for Small Businesses: How to compete with big brands online

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  Hi everyone, and welcome back to what is now Blog number 7!!😆😆 Thanks to everyone that has kept with me from the beginning and a hearty welcome to any newcomers!!👋💓 Once again, it all comes back to business and today I will briefly be discussing SEO in small businesses and how it can help to compete bigger corporations online. Firstly, SEO stands for Search Engine Optimisation and over the years this system has had huge benefits for smaller companies trying to compete with their much bigger counterparts online. When these small businesses invest in SEO, automatically more people will be able to discover them online, leading to the potential following advantages: Obviously, it brings in more customers. Helps to build your brand awareness Beating your competitors When optimising their new websites, these companies must focus their attention to Google. Without a doubt, Google has the biggest market share in terms of search engines. If people can find your business through Google...

Evolution of Internet Technologies: Web 1.0 to Web 3.0

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  Hello again and welcome back to yet another one of my blogs!!👋👋 Hope you all had a great Halloween, but sadly it's back to reality now!😒😒 Today I will briefly discuss another hot business related topic and that is the evolution of internet technologies over the last few decades. To show this evolution, I will be discussing the gradual transition from Web 1.0 to Web 3.0 Web 1.0 ( "Static Web" ), was first launched back in the 1990s and marked the beginning of the new internet era. Although it was considered a massive technological advancement at the time, there were still some limitations.  Any content that you could access was read-only and non-interactive and websites were built using only basic HTML. It was soon clear that improvements would have to be made to make the web more user friendly, which in turn led to the new "Social Web" era. Web 2.0, which was launched in the early noughties represented a shift to more dynamic and user friendly content. Pla...